Privacy Policy

Black River Trading respects your privacy. This Privacy Policy explains how we collect, use, store, and protect information submitted through our website, advertising forms, employment applications, contact forms, email, phone calls, and other business communications.


By submitting your information to Black River Trading, you agree to the practices described in this Privacy Policy.


1. Information We Collect

We may collect personal and business information when you contact us, request a quote, submit a form, apply for a job, respond to an advertisement, subscribe to communications, or otherwise interact with Black River Trading.


This information may include:

  • Name
  • Company name
  • Job title
  • Email address
  • Phone number
  • Mailing address
  • Equipment needs or service requests
  • Employment application information
  • Work experience, skills, and qualifications
  • Resume or job-related documents, if provided
  • Website usage information
  • Advertising interaction data
  • Any other information you choose to provide


For employment or recruiting forms, we may collect information related to your work experience, technical skills, availability, willingness to travel, driver’s license status, and contact information.


2. How We Use Information

Black River Trading may use collected information to:

  • Respond to inquiries
  • Provide quotes, proposals, equipment information, parts pricing, service information, or support
  • Schedule service, installation, repair, or sales calls
  • Communicate with customers, vendors, applicants, and prospects
  • Process employment applications and evaluate candidates
  • Follow up on advertising or lead form submissions
  • Improve our website, marketing, services, and customer experience
  • Maintain business records
  • Protect our company, customers, employees, and systems
  • Comply with legal, regulatory, tax, accounting, insurance, and contractual obligations


We do not sell your personal information.


3. Employment and Recruiting Information

If you submit information for a job opportunity with Black River Trading, we may use that information to evaluate your qualifications, contact you about current or future employment opportunities, schedule interviews, verify information, and maintain hiring records.


Submitting an application or lead form does not guarantee employment, an interview, or a job offer.


4. Advertising and Lead Forms

Black River Trading may use advertising platforms such as Meta, Facebook, Instagram, Google, LinkedIn, Indeed, or similar platforms to collect inquiries, applications, or business leads.


When you submit information through a third-party advertising form, that information may be shared with Black River Trading so we can respond to your inquiry or application. Your use of those platforms may also be subject to their own privacy policies and terms.


5. Cookies, Website Analytics, and Tracking

Our website and advertising platforms may use cookies, pixels, analytics tools, or similar technologies to help us understand website traffic, improve marketing, measure ad performance, and provide a better user experience.


These tools may collect information such as browser type, device information, pages visited, time spent on the site, referring websites, and interactions with our ads or website.


You may be able to control cookies through your browser settings or device settings.


6. How We Share Information

Black River Trading may share information only when reasonably necessary for legitimate business purposes, including with:

  • Employees, contractors, or service providers who help operate our business
  • Website, email, CRM, scheduling, advertising, analytics, or software providers
  • Payment processors, accounting providers, insurance providers, or legal advisors
  • Manufacturers, vendors, freight providers, subcontractors, or service partners when needed to fulfill a request
  • Government agencies, regulators, courts, or law enforcement if required by law


We do not sell your personal information to third parties.


7. How We Protect Information

We take reasonable steps to protect information from unauthorized access, misuse, loss, disclosure, alteration, or destruction. However, no website, email system, advertising platform, or electronic storage method is completely secure.


Please do not submit highly sensitive personal information through general website forms or advertising forms unless specifically requested.


8. Data Retention

We retain information for as long as reasonably necessary to fulfill the purpose for which it was collected, maintain business records, comply with legal obligations, resolve disputes, support hiring decisions, and operate our business.


Employment application information may be retained for current or future hiring opportunities unless you request otherwise, subject to applicable law.


9. Your Choices

You may contact Black River Trading to:

  • Request access to information you submitted
  • Ask us to correct or update your information
  • Request that we delete your information, where legally permitted
  • Ask us to stop contacting you for marketing purposes


To make a request, contact us using the information below.


10. Email and Marketing Communications

If you receive marketing emails from Black River Trading, you may opt out by following the unsubscribe instructions in the email or by contacting us directly.


We may still contact you regarding active quotes, orders, services, applications, transactions, or business relationships.


11. Links to Other Websites

Our website, emails, advertisements, or social media pages may link to third-party websites. Black River Trading is not responsible for the privacy practices, content, or security of those third-party websites.


12. Children’s Privacy

Black River Trading does not knowingly collect personal information from children under 13. Our website, services, and employment forms are intended for adults and business users.


13. Changes to This Privacy Policy

Black River Trading may update this Privacy Policy from time to time. Any updates will be posted on this page with a new effective date.


14. Contact Us

If you have questions about this Privacy Policy or how your information is used, please contact:


Black River Trading

Lorain, Ohio

Email: info@brtequipment.com

Phone: (855) 278-1979

Website: www.brtequipment.com